Xposure Live Logo

The “XL” route, though deserving of thoughtful consideration, would have been confusing and, ultimately, counterproductive.


Graphic Design, Consulting


Xposure Live


An identity / logo suite for Xposure Live, with full-color, two-color, and one-color iterations in both horizontal and square-ish aspect ratios.

The arrows created by both the X serif shapes and the negative space in-between crossbars suggests brand exposure that is both far-reaching and highly targeted.