The “XL” route, though deserving of thoughtful consideration, would have been confusing and, ultimately, counterproductive.
Services
Graphic Design, Consulting
Client
Notes
An identity / logo suite for Xposure Live, with full-color, two-color, and one-color iterations in both horizontal and square-ish aspect ratios.
The arrows created by both the X serif shapes and the negative space in-between crossbars suggests brand exposure that is both far-reaching and highly targeted.
